Sunday 24 March 2013

Sober Is Sexy


“You don’t need drugs to have fun but you do need Sober Is Sexy to look good...”


Sober Is Sexy is a Los Angeles based clothing line - but it’s not only that. Oh no. Founders Hanna Beth (@HannaBeth) Bori Mischief (@BoriMischief) and Hayley Moriston (@GoAskHayley) believe that Sober Is Sexy is not only a clothing line, but also a motto and a movement. The pressure for teens, American, English or anywhere else in the world , to engage in taking various substances is massive and it’s only growing.

Sober Is Sexy (@SoberIsSexy) has sky rocketed since the launch in October of 2010 and that can only reflect on teenagers believing in themselves to say no their friends and to make their own decisions.

T-Shirts emblazoned with “Heroin Killed The Radio Star...” and “The Only Coke I Do Is Diet...” are being sported by some of the hottest young talent in LA as well as the regular American teenagers. For example Demi Lovato (@DDLovato) , the young Hollywood starlet known best for her roles in Disney’s Camp Rock 1 and 2 as well as her hit TV-show Sonny With A Chance, has been through a number of trials and tribulations in the last few years, involving alcohol and issues with self medication,  which resulted in a three-month long stay at Timberline Knolls.
Timberline Knolls is a leading residential treatment centre in the US (near Chicago) which helps women struggling with eating disorders, alcoholism, drug addiction, mood disorders, trauma and PTSD. Lovato entered the treatment centre only to be released a few incredibly tough months later with a life saving plan and the inspiration to get back on track – since then, she has also been a firm supporter of the Sober Is Sexy brand, being photographed sporting their goods around the US and most importantly drumming the motto that sobriety is attractive in young women into her fans across the globe.
When Twitter explodes with hashtags including; #SoberIsSexy  and #SoberIsTheNewBlack it gives me hope for our generation. We don’t have to be the way people label us. I know, just as anyone who doesn’t drink whilst at University, that it can be difficult in certain situations but I would rather stand up for myself and what I have come to believe in than ruin my night out because of social acceptability.

Sober Is Sexy ship worldwide, so check them out.
http://soberisexy.bigcartel.com/products
(5% of all the sales from the Sober Is Sexy website goes to a new substance addiction and abuse organisation which changes every six months. Currently it’s Friendly House LA (@FriendlyHouseLA.)





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